RESOURCES

Case Studies

Insights built on real campaigns and the interviews behind them — not on secondhand market reports.

More Than Half of Japan's Game CPE Campaigns Repriced This Week

Two findings from Rocket Ads' count of 43 Japanese game CPE campaigns on October 28, 2026: one idle RPG raised its top payout 44.8% in a week while one 4X strategy campaign cut its own by 49.8%

How Much Do Japan's Game CPE Payouts Move in a Week? October 2026, Week 5

Japan game CPE campaign payouts by genre, October 2026 week 4

How Are Japan's Game CPE Campaigns Built? October 2026, Week 4

69% of 42 Japanese game CPE campaigns use tiered rewards; median top payout by genre: 4X strategy $158, management sim $100, idle RPG $93.

How Are Japan's Game CPE Campaigns Built? October 2026, Week 3

3,000+ mission completions per month, $30K+ budget, $10 CPE

Case study: Point Income’s CPE campaign