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Resources

Insights built on real campaigns and the interviews behind them — not on secondhand market reports.

WHY CPE

You choose the event. The budget follows it.

The problem

The local media landscape is fragmented. Reaching it takes time, cost and operational effort — while good publishers struggle to monetize the traffic they already have.

What we do

Rocket Ads puts trusted local media and global advertisers on one platform. Advertisers get efficient access to local inventory; media partners get steady demand.

CASE STUDIES

More Than Half of Japan's Game CPE Campaigns Repriced This Week

7 min
INSIGHTS

Japan's Reward Campaigns Aren't Built Around the Install. So Where Is the Finish Line?

5 min
Korea and Japan app trends, November 2026 week 1: Olive Young #4 and Pocket CU #9 on Korea's App Store, Muse from Meta #1 in Japan on both stores, FreeReels #1 on Korea's Google Play
MARKET TRENDS

Korea & Japan App Trends: Korea's Two App Stores Moved in Opposite Directions (November 2026, Week 1)

12 min
Two findings from Rocket Ads' count of 43 Japanese game CPE campaigns on October 28, 2026: one idle RPG raised its top payout 44.8% in a week while one 4X strategy campaign cut its own by 49.8%
CASE STUDIES

How Much Do Japan's Game CPE Payouts Move in a Week? October 2026, Week 5

8 min
Two findings from a 2026 nationwide survey of Japanese adults: 47% say they send out no information at all, and 32% wait until many people are using something before trying it
INSIGHTS

Your Japanese User Waits for Other People to Go First

7 min
Top rising apps in Korea and Japan this week: Muse from Meta #1 in Japan on both stores, MUJI app #2, TOPTEN10 #5 in Korea, Survivor: Ace #5 in Korea and #10 in Japan
MARKET TRENDS

Korea & Japan App Trends: The Top Rising Apps This Week (October 2026, Week 5)

8 min
Japan game CPE campaign payouts by genre, October 2026 week 4
CASE STUDIES

How Are Japan's Game CPE Campaigns Built? October 2026, Week 4

6 min
Daily internet time in Japan, with online and social games taking 18.2 minutes of 183.9
INSIGHTS

In Japan, Games Get 18 Minutes a Day. Only 15% of People Spend Them.

3 min
Top rising apps in Korea and Japan this week: 2026 Pro Baseball GO! #1, Duck Survival #5, DramaBox up 41, ReelShort #8
MARKET TRENDS

Korea & Japan App Trends: The Top Rising Apps This Week (October 2026, Week 4)

5 min
69% of 42 Japanese game CPE campaigns use tiered rewards; median top payout by genre: 4X strategy $158, management sim $100, idle RPG $93.
CASE STUDIES

How Are Japan's Game CPE Campaigns Built? October 2026, Week 3

6 min
Top rising apps in Korea and Japan this week: Dokkaebi World #1 in Korea, zeta up 10 in Japan, setlog #1 on Japan App Store, Chiikawa Pocket #16 in Korea.
MARKET TRENDS

Korea & Japan App Trends: The Top Rising Apps This Week (October 2026, Week 3)

6 min
Among Japanese point site users, 91.9% earn points through surveys and 74.8% through online shopping
INSIGHTS

What Else Your Japanese User Is Earning Points On Today

6 min
Japan smartphone OS share by age: 74.6% of teens and 20s use an iPhone, against 43.4% of those aged 30 to 60
INSIGHTS

The Market's Share Is Not Your Market's Share

5 min
Two figures from 2026 Japanese consumer surveys: 62.6% are conscious of which point economy they belong to, and 93.0% earn points at least once a week.
INSIGHTS

Your Japanese Users Already Picked Their Points. Your Campaign Probably Hasn't.

5 min
Japan internet ad spend rose 10.8% in 2025 while trust in internet ads fell to 18.3%.
INSIGHTS

Ad Revenue Is Growing. The Patience Funding It Isn't.

4 min
Getting found in Japan got easier. Video services 26.9%, internet ads 25.7%, downloads down 5.4%.
INSIGHTS

Getting Found in Japan Got Easier. Getting Chosen Didn't.

4 min
Not blocked by inventory. Blocked by data. Japan retention: 26% at D1, 4% at D30.
INSIGHTS

Your Japan Campaign Isn't Blocked by Inventory — It's Blocked by Data

4 min
Japan Reward Campaigns
INSIGHTS

Japanese Players Don't Evaluate Your Reward Offer — They Compare It

4 min
Jatin Mittal of Indovia — “95% isn’t an accident”
INTERVIEWS

Why Indovia runs 95% of its Japan mix on CPE

8 min
326% more revenue from reward campaign users, with D1 retention rising from 27% to 40–50%
INSIGHTS

The KPI you set before day one decides everything

4 min
89.1% of people in Japan have used point-earning services
INSIGHTS

Long CPE in Japan: is it really that promising?

6 min
World map of the 2023 mobile game market, sized by revenue
INSIGHTS

The latest trends in Japan’s mobile advertising market

6 min
Japan CPE campaign: D3 ROAS at 30%, but new users quietly declining by week three
INSIGHTS

The clearest spring runs dry first — and so does your best CPE campaign

4 min
3,000+ mission completions per month, $30K+ budget, $10 CPE
CASE STUDIES

Case study: Point Income’s CPE campaign

3 min