RESOURCES

Insights

Insights built on real campaigns and the interviews behind them — not on secondhand market reports.

Japan's Reward Campaigns Aren't Built Around the Install. So Where Is the Finish Line?

Two findings from a 2026 nationwide survey of Japanese adults: 47% say they send out no information at all, and 32% wait until many people are using something before trying it

Your Japanese User Waits for Other People to Go First

Daily internet time in Japan, with online and social games taking 18.2 minutes of 183.9

In Japan, Games Get 18 Minutes a Day. Only 15% of People Spend Them.

Among Japanese point site users, 91.9% earn points through surveys and 74.8% through online shopping

What Else Your Japanese User Is Earning Points On Today

Japan smartphone OS share by age: 74.6% of teens and 20s use an iPhone, against 43.4% of those aged 30 to 60

The Market's Share Is Not Your Market's Share

Two figures from 2026 Japanese consumer surveys: 62.6% are conscious of which point economy they belong to, and 93.0% earn points at least once a week.

Your Japanese Users Already Picked Their Points. Your Campaign Probably Hasn't.

Japan internet ad spend rose 10.8% in 2025 while trust in internet ads fell to 18.3%.

Ad Revenue Is Growing. The Patience Funding It Isn't.

Getting found in Japan got easier. Video services 26.9%, internet ads 25.7%, downloads down 5.4%.

Getting Found in Japan Got Easier. Getting Chosen Didn't.

Not blocked by inventory. Blocked by data. Japan retention: 26% at D1, 4% at D30.

Your Japan Campaign Isn't Blocked by Inventory — It's Blocked by Data

Japan Reward Campaigns

Japanese Players Don't Evaluate Your Reward Offer — They Compare It

326% more revenue from reward campaign users, with D1 retention rising from 27% to 40–50%

The KPI you set before day one decides everything

89.1% of people in Japan have used point-earning services

Long CPE in Japan: is it really that promising?

World map of the 2023 mobile game market, sized by revenue

The latest trends in Japan’s mobile advertising market

Japan CPE campaign: D3 ROAS at 30%, but new users quietly declining by week three

The clearest spring runs dry first — and so does your best CPE campaign